Survival is Not Enough/Godin 117-119

118 The lesson of the cassowary is that sexual selection is as important as natural selection in creating interesting species. Sending fitness signals efficiently saves you time and money and, more important, leads to better mates and more offspring.

Signals that give a company an edge over the competition that is worth more than the cost of the waste are probably worthwhile.

119 Instead, it will take brave bosses who start small and invest in their employees and make zooming a requirement for job success.

In order to get people to embrace change, the office has to be not just safe for people to admit what they don’t know, but unsafe for those whose conduct discourages change.
Culture as it is practiced in many companies, is overrated, while the importance of the day-to-day interactions between employers and employees are underrated