Survival is Not Enough/Godin 112- 115

13 The way we used to do business—depends on highly profitable physical goods and manageable cycles of change—is over.

You can’t manage change. Change manages you.

14 Business That Don’t Change Are in Danger: Winners change; losers don’t

15 The first is that you should never take a job that requires you to bring your own grease rag to work. Second, jobs in which you don’t initiate change are never as challenging, fun or well paid as those in which you do. And third, companies that don’t change, vanish (my snack bar is now a shoe store)

Excellent firms don’t believe in excellence—only in constant improvement and constant change. That is, excellent firms of tomorrow will cherish impermanence—and thrive on chaos. Tom Peters