The Art of the Start/Kawasaki 30-35

33 As a startup, you’re trying to start a fire with matches, not flamethrowers.

34 In other words, put one niche in your basket, hatch it, put another niche in your basket, hatch it….

35 Don’t Compromise on your name
1) Have a First initial that’s early in the alphabet
2) Avoid Numbers
3) Pick a Name with Verb Potential.
4) Sound Different (as Opposed to Think Different)
5) Sound Logical
6) Avoid the Trendy