Survival is Not Enough/Godin 110-112

111 Smart companies realize that big successes are often the result of luck, and that there may be a long time until the next one.

112 If every business that was started this year survived, we’d run out the people to staff these companies in just a year or two.

Extinction is part of the process of creation.

Failure is the cornerstone of evolution.

Assume that almost everything is going to fail and you’ll be right. As long as your realistic thing doesn’t turn into negative thinking that increases your likelihood of failure, this approach guarantees, that you’ll launch more initiatives more often.

Don’t believe your own press releases and put all your assets behind these new ventures—they’ll probably fail. But try often enough and you’re likely to find yet another runaway success