Survival is Not Enough/Godin 107-110

108 Unfortunately for you, the changing world will always give someone open to finding a new winning strategy plenty of angels that make their newly adopted strategy more powerful than yours.

109 …multiple winning strategies working at the same time, they can layer the tails of the strategies so that one is hitting its peak just as the next one is fading out.

110 Competent people are proud of the status and success that comes with being competent. They guard their competence, and they work hard to maintain it.

In fact, competence is the enemy of change.