Survival is Not Enough/Godin 105-107

106 …winning strategies don’t last for long.

Discovering your winning strategy and saying it aloud is critically important in getting ready to change it. The easiest way I can describe for finding your strategy is to do this: Figure out what changes in the outside world would be the worst possible things that could happen to your company.

The winning strategy is at the heart of a company’s mDNA

107 Before your company has a chance of adopting a posture of zooming, you need to understand why you are struck in your current winning strategy.

Replacing your winning strategy requires more than just changing the original meme—you’ve got to rebuild all the tactics as well.