Survival is Not Enough/Godin 103-105

104 Manages are not personally responsible if they do nothing except what’s been done before.

Managers develop a superstition like attachment to the strategy, believing that it is responsible for the company’s past and its future.

105 As long as the winning strategy stays the same (and the competitive environment stays the same), the company thrives.

Sooner or later, every winning strategy stops working. The competition catches up. Technology changes. The founder quits. When that happens, one or two things occurs: Either the company has enough time and enough guts to try to find a new winning strategy, or it fades into extinction.