The Long Tail/Anderson 209-215

212 Google advertiser by buying a keyword in an automated auction process where the minimum bid is just $.05 per click.

Google advertisers who had never advertised anywhere before. Because of the self-service model, the measurable performance, the low cost of entry, and the ability to constantly tweak and improve the ads, advertisers are flocking to this new marketplace.

215 One of the interesting things about Google is how many ways it plays the Long Tail game.