The Art of the Start/Kawasaki 20-29

25 Find...an older person who is willing to coach you from time to time but never actually do any work.

Biz Cards…get them designed by a professional or don’t do them at all.

Website…yes. Customer, partners, and investors will look for your Web site from the very start.

29 positioning…when done properly, it represents the heart and soul of a new organization, stating clearly…Why the founders started the organization, why customers should patronize it, why good people should work at it.