Survival is Not Enough/Godin 97-103

98 The challenge companies face is not in inventing new ideas. It’s in moving the old ideas out of the way so that they can implement the new ones.

99 Get the incremental, continuous innovation stuff right and the bigger, scarier innovations are likely to take care of themselves.

102 Getting comfortable with a winning strategy makes it incredibly difficult to embrace change.

103 The first is that following someone else’s path is often an excellent substitute for the perceived risk of original thinking.

The second disincentive is that sticking with tried-and-true approaches helps justify past decisions.

The third reason is that until recently, feedback loops were slow and unreliable.