Survival is Not Enough/Godin 91-97

93 Rather than treating jobs as cogs in a well-tuned machine, management could treat building an organization as an opportunity to perform artificial selection.

94 Quotas are worse than useless unless they’re accompanied by control.

More important than pruning his ranks, Jack’s artificial selection policy has a huge impact on the people GE has an opportunity to hire. People who are afraid of being in the bottom 10 percent are far less likely to apply. He’s breeding a group of super-managers.

95 Companies that know how to zoom will attract employees who want to zoom.

When your company start hiring zoomers, it’s going to zoom faster!

97 The Innovator’s Dilemma---points out that incremental change in big companies sets them up to fail when the really big things come along.