Survival is Not Enough/Godin 89-91

90 Too often, companies organize themselves around one and only one winning strategy and then rely on plan P when the external factors don’t pan out. Alas, plan P is to panic.

90 Just because you picked the numbers on the lotto card doesn’t mean that you’re more likely to win the lottery.

91 But there needs to be far more chaos and far less control.

91 Wal-Mart. Sam was obsessed with testing, measuring and implementing. He organized to evolve.

For 20 years, Sam Walton tested and measured and then implemented every principle he could.