Survival is Not Enough/Godin 86-89

87 Evolution works because the tireless efforts of trillions of entities will always defeat central planning.

88 She can build an organization that responds to change by evolving, or she can design a company that relies or decrees from top management about strategy and tactics.

…people frequently confuse control with impact.

…because they enjoyed feeling as though they were in control and transferred that feeling into the irrational belief that is would increase their odds of winning.

89 We’ve got really smart people, an excellent attitude and an organization that’s designed to evolve and change. We’re not sure what he future brings, but we are sure that we’ve got the fast feedback loops and bias to evolve that we’ll need to stay ahead of the competition.

Understanding how your business will thrive given one particular set of facts is critical if you are to have any hope of building a real company, or of making reasonable business-building investments.