Never Eat Alone/Ferrazzi 237-241

238 Over time, the hours you put in developing relationships with journalist will pay off..

239 The best journalist are almost always also the most ethical.

239 If a reporter calls you, states his story and the angle he’s taking, you can be sure you’ll be used as an example to buttress his angle.

241 send a press release

Nothing infuriates reports and editors more, I’m told, than to get a pitch from someone who clearly has no idea what their publication is about or who their audience is.

I’ve got a story for you that I know your audience will be interested in, as I’ve been thinking about for a long time.

What’s your slant? Anything that screams ‘NOW”