Never Eat Alone/Ferrazzi 228-233

229 Package the Brand: Everyone sees what you appear to be.

230 Broadcast you Brand: Take on the projects no one wants at work.

232 …those people who are known beyond the walls of their own cubicle have a greater value.

If you don’t promote yourself, however graciously, no one else will.

Like it or not, your success is determined as much by how well others know your work as by the quality of your work.

233 …once you get written about, other reporters will come calling.

The key is to view the exposure of your brand as PR campaign.

Everyone you meet and everyone you talk to should know what you do, why you’re doing it, and how you can do it for him or her.