The Long Tail/Anderson 194-198

195 Of all the traditional media industries, television is now the industry with the greatest potential to be transformed by Long Tail forces. Here’s why:

TV produces more content than any other media and entertainment industry

Only a tiny fraction of it is available to you.

…the ratio of produced content to available content is higher than in any other industry.

198 Google Video content…most is three minutes long or shorter.

…a medium that lies somewhere between passive television watching and interactive Web surfing.

Suddenly, it’s about what we want; not what the distribution channel wants.