The Art of the Start/Kawasaki 5-10

7 Postpone writing your mission statement…instead craft a mantra for your organization .

Mantra…A sacred verbal formula repeated in prayer, meditation, or incantation, such as an invocation or a god, a magic spell, or a syllable or potion of scripture containing mystical potentialities.

10 No one ever achieved success by planning for gold.

You should always be selling---not strategizing about selling.

It’s not how great you start—it’s how great you end up.

The enemy of activation is cogitation.

3 key principles of getting going.
1) Think Big.
2) Find a few Soulmates. Successful companies are started, and make successful, by at least two, and usually more, soulmates. …the innovator gets the credit, but it always takes a team of good people to make any venture work.
3) Polarize people