The Art of the Start/Kawasaki 10-13

12 Design Different…4 different approaches.

1) I want one. This is the best kind of market research—the customer and the designer are the same person.
2) My employer couldn’t (or wouldn’t) do it.
3) What the Hell—its possible
4) There must be a better way.

13 The wisest course of action is to take your best shot with a prototype, immediately get it to market, and iterate quickly.

…revise it because customers already love it.