Survival is Not Enough/Godin 75-80

77. You work in swamp. Or a rain forest. Depends on your point of view.

79. Change starts with you, the employee.

80 While most executives like to start from the top and work their way down an organization, evolution doesn’t think that way. Instead, it’s the individual organism that drives the process.

You’re the key element in your organization’s evolution, since it is you and your coworkers that determine which paths the company takes.

If you and your colleagues zoom, then you’ll evolve faster, become more fit and win more often