Never Eat Alone/Ferrazzi 221-225

223 And yet, truth to tell, few talents are more important to managerial success than knowing how to tell a good story.

So forget bullet points and slide shows. When you’ve figured out what your content is, tell an inspiring story that will propel your friends and associates into action with spirit and fearlessness, motivated and mobilized by simple but profound story-telling.

224 We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brands called You. Tom Peters

Power brands…has become a competitive advantage.

225 …create your own micro-equivalent of the Nike swoosh.

You must think of your job, your department, your division as a self-contained Inc. You must do WOW projects.