Never Eat Alone/Ferrazzi 215-221

221…whatever content you’re trying to pitch has to actually be oversimplified or overly universal.

“How does my content help others answer who they are, where they are from, and where they are going?”

223 And yet, truth to tell, few talents are more important to managerial success than knowing how to tell a good story.

So forget bullet points and slide shows. When you’ve figured out what your content is, tell an inspiring story that will propel your friends and associates into action with spirit and fearlessness, motivated and mobilized by simple but profound story-telling.