Survival is Not Enough/Godin 65-68

67 Getting a company into motion is far more difficult that keeping it there.

A zooming organization isn’t worried about making today’s machine work better. It’s worried about being flexible enough to put its assets to work building tomorrow’s machine.

Flexible companies make better use of their assets, and first asset they maximize is their people.

You can’t shrink your way to greatness.

68 But just about everyone in an organization can zoom if they choose to. Zooming leads to the launch of runaway successes, which leads to better hiring, which leads to even faster zooming and the continuation of the runaway cycle.

Just abandon the change monster. Skip the plateaus and embrace the idea of an always-changing entity where change is not threatening, just part of the job.