Survival is Not Enough/Godin 63-65

64 …turn work into a crazy, zany place that was fun. …if we don’t figure out how to lighten up, loosen up and get a little crazy, we’re dead.

65…aggressively testing new hypotheses and venturing into new area may be profitable; but we’re genetically programmed to flee from activities like that. Tom Peters has it exactly right—except that most people can’t pull it off. It can’t be done.

The obstacle to widespread acceptance of the Peters prescription is that it threatens the status quo.

The magic of zooming is that it allows the people you work with to train themselves to grow incrementally, one different colored toothpick at a time.

The challenge isn’t in learning how to evolve.