Survival is Not Enough/Godin 61-63

62 The difference between change management and zooming is simple. Change management is about a big change, and urgent chant with a purpose. And it’s a one time event, followed by a period of healing.

Zooming, on the other hand, is about constant change, change for no particular reason, with no particular goal. And it’s followed by ever more change, change in the service of evolution. You don’t have to heal from zooming, any more than you need to heal from breathing.

63 If your company zooms more than its competitors, you will be creating change and they will always be struggling to keep up. Increasing your zoomwidth is a challenge, but it builds an asset that pays off every day for your company.

The best time to start zooming is before your company is looking at a big, life-threatening change. Get into the habit of making frequent, a small changes first.

5 simple things to do to practice zooming.
1) For dinner tonight, eat a food that you’ve never tasted. Then try another tomorrow.
2) On your way to work tomorrow, listen to a CD from a musical genre that you hate or that’s new to you.
3) Every week, read a magazine that you’ve never read before.
4) Once a week, meet with someone from outside your are of expertise. Go to a trade show on a topic in which you have no interest whatsoever.
5) Change the layout of your office.