Never Eat Alone/Ferrazzi 205-212

206 To move others, you have to speak beyond yourself.

208 market maker: someone who can create excitement and belief…around your point of view.

210 If I could use some magical potion in this situation, what could I do with all this new information

211 …I’d never had my calls go unreturned after leaving a message that said “I’ve go the inside scoop on how the gaming industry is going to revolutionize marketing.

212 Give them a great story.

212 Create a story about your company and the ideas it embodies that readers will care about.