Never Eat Alone/Ferrazzi 203-205

204 I see effective marketing as just building relationships with customers and prospective customers.

How can you offer your company or your network anything of value if you have not thought about how you want to stand out and differentiate yourself in building that relationship?

205 Would you want to spend an hour eating lunch with this person?

…what’s going on in the world. Pay attention to interesting tidbits you hear, and work to remember them so that you can pass them on to people you meet.

…they like, they hire people that they think can make them and their companies better.