Never Eat Alone/Ferrazzi 184-188

188 Everyone cares about his or her birthday.

190 …powerful the art of throwing dinner parties could be in creating wonderful memories and strengthening relationships in the process.

193 Journalists, I’ve found, are terrific anchor guests.

194 These events are about building relationships. 6-10 guests

House Parties:
Create a theme
Use invitations
Don’t be a kitchen slave
Create atmosphere
Forget being formal
Don’t seat couples together
Relax

203 Conventional advertising and marketing just won’t cut it.

The CMO of today and tomorrow must be strategist, technologist, creative, and always focused on the sales and financial return on his marketing investment.