The Long Tail/Anderson 147-149

148 Successful Long Tail aggregators need to have both hits and niches. They need to span the full range of variety, from the broadest appeal to the narrowest, to be able to make the connections that can illuminate a path down the Long Tail that makes sense for everyone.

Consumers want one-stop shopping.

If you just have the products at the Head, you find that very quickly your customers want more and you can’t offer it. If you just have the product at the Tail, you find that customers have no idea where to start. They’re unable to get traction in the marketplace because everything you’re offering is unfamiliar to them. The importance of offering the stuff at both the Head and the Tail is that you can start in the world that customers already know: familiar products that tap into and define a space.

149 Myspace…is a very effective combination of community and content.