Survival is Not Enough/Godin 53-57

54 Organisms that avoided situations filled with sudden changes were less likely to get killed and thus more likely to pass on the genes to their children.

According to one study, 38 percent of all workers are afraid that if they lose their job, they’ll have trouble finding another one quickly…and 16 percent have withheld a suggestion for improving efficiency at work because they fear it will cost a coworker’s job.

Companies can evolve whenever they choose to.

56 Two of the best change success stories of recent times are IBM and Corning.

57 Yet the market is demanding that we change over and over. To succeed, we need to have plastic surgery on a regular basis.