Survival is Not Enough/Godin 51-53

52 Because as companies mature and grow, they are far more likely to hire people to do jobs as opposed to hiring people who figure out how to change their jobs for the better.

The worst possible outcome of what you’re proposing must be better than the best possible outcome of what we’re doing now.

53 …before going into a meeting, your critics promise to follow these two rules:
Criticize an idea based on how well it meets its objectives. If you don’t like the objectives, criticize those separately.

Fairly compare the idea to the status quo, warts and all. No fair accepting your current problems just because you already have them.