The Long Tail/Anderson 126-132

130…give people unlimited choice and make it easy for them to find what they want, and you discover that demand keeps on going into niches that were never even considered before.

…New music accounts for about a third of sales and older music accounts for two-thirds.

131 The 80/20 Rule is chronically misunderstood, for three reasons.
1)…it’s almost never exactly 80/20
2) The 80 and the 20 are percentages of different things, and this don’t need to equal 100/
3) ..the Rule is misunderstood because people use it to describe different phenomena. The classic definition is about products and revenues, but the Rule can just as equally be applied to products and profits.

132 In Long Tail markets, where the carrying cost of inventory are low, the incentive is there to carry everything, regardless of the volume of its sales. Who knows—with good search and recommendations, a bottom 80 percent product could turn a top 20 percent product.