Survival is Not Enough/Godin 32-48

36 The speed of memetic evolution is now the speed of our evolution. The faster we can spread and change memes, the faster our systems evolve.

45 If you work for a company that doesn’t look forward to change, that view change as a threat not an opportunity, then your company is failing, and it’s failing faster every day. You have competitors that will get stronger from the turbulence, And over time, they will win.

47 Four reasons people freeze in the face of change.
Pressure from deadlines
Fatigue
Fear
Bosses who desire closure, not uncertainty

48 In a start-up, if two or three people agree to try something, it gets done.