Survival is Not Enough/Godin 23-27

24 Successful businesses hate change. But upstarts and entrepreneurs love change. It’s not going to go away. It’s going to get worse.

Our organizations are not independent machines, standing in the middle of a stable field. Instead we work for companies that are living organisms. Living, breathing, changing organisms that are interacting with millions of other living, breathing, changing organisms.

25…it’s possible for change to present you and your organization with mammoth new opportunities.

27 As soon as some people start to have second thoughts, though, it reinforces the fear across the population, making the problem worse and amplifying it through a positive feedback loop of negative thinking.

Your CFO wants a company nimble enough to pile onto these successes, because it can transform your stock into a runaway hit.