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Tuesday, January 02, 2007

The Long Tail/Anderson 89-95

91 Digital catalogs of physical goods lower the economics of distribution far enough to get partway down the potential Tail.

93 As eBay can attest, selling your software and servers for a fee is about the highest-margin business around.

94 Virual and distributed inventory is a dramatic way to move down the Tail, but getting rid of physical inventory altogether can take you even farther.

95 What retailers need is an efficient, economically sustainable way to sell a book that sells just one copy per year. And that means near-zero inventory costs. (digital files until purchased then printed on a laser printer)

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