Survival is Not Enough/Godin 17- 20
18 Change is the new normal, and organizations will either embrace this or fade away.
Unstable ecosystems are the enemy of traditional businesses, especially market leaders.
20 There are two big problems with factories, thought. The first is that in time of rapid change, infrastructure ceases to be an advantage and begins to be a drag. Keeping those factories busy and paying dividends often forces a company to hold back on innovation. The second problem is that the really profitable companies no longer rely on factories.
Being factory-centric doesn’t increase your profits, it decreases them.
A factory owner often finds himself in the commodity business.

