Survival is Not Enough/Godin 6-13

11 Either we change our businesses, or they die.

12 “We can’t work more hours. We can’t absorb more stress or endure more anxiety at work. We can, on the other hand, radically redefine what we do at work and create organizations that are designed to succeed regardless of what our ever-changing future produces.”

13 The way we used to do business—depends on highly profitable physical goods and manageable cycles of change—is over.

You can’t manage change. Change manages you.