The Long Tail/Anderson 78-89

82 The point is simply that the product exists and it’s taking audience share. It isn’t a creation of the traditional commercial industry, but it competes with it. Today, the number of people who produce content is far more than the usual talent finders of the media can process—the wave of grassroots creativity would overwhelm the script-readers and tape-listeners of any studio and label.

83 ..it just matters if you have something to say.

89 Five categories of business aggregators.

1) Physical goods (e.g., Amazon, eBay)
2) Digital goods (e.g., iTunes, iFilm
3) Advertising/services (e.g., Google, Craigslist)
4) Information (e.g. Google, Wikipedia)
5) Communities/user-crated content (e.g., MySpace, Bloglines)