Survival is Not Enough/Godin 1-5

3 The secret of this book is that your success is not going to be due to your plan. It’s the process you use that matters.

4 Most of us view change as a threat, and survival as the goal. Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.

5 I just go from store to store, see what they’re doing right and then tell all the other stores about it.