Survival is Not Enough/Godin 5-6

6 Survival is Not Enough: The Summary.

1) Change is the new normal. Rather than thinking of work as a series of stable times interrupted by moments of change, companies must now recognize work as constant change, with only occasional moments of stability.
2)If you and your company are not taking advantage of change, change will defeat you.
3)Stability is bad news for this new kind of company. It requires change to succeed.
4)Change presents new opportunities for companies to capture large markets. Change is the enemy of the current leader. Change also represents opportunities for individuals to advance their carets.
5)Companies that introduce products and services that represent significant changes can find that they lead to rapid, runaway successes.
6)Companies that cause change attract employees who want to cause change. Companies that are afraid to change attract employees who are afraid to change.
7)Many employees fear change. Fear of change is rational after all, it can lead to bad outcomes. But now, not changing is more likely to lead to bad outcome than changing.
Management can’t force employees to overcome their fear of change through short-term motivation.
8) By redefining what change is, companies can change the dynamic of “Change equals death” to change equals opportunity”.
9) The way species deal with change is by evolving.
10) Companies can evolve in ways similar to those used by species.
11) Companies will evolve if management allows them to.
12) There are three ways that species evolve: natural selection, sexual selection and mutation.
Companies can do the same thing by using farmers, hunters and wizards to initiate changes in their organizations.
13) Companies that embrace change for change’s sake, companies that view a state of constant flux as a stable equilibrium, zoom. And zooming companies evolve faster and easier because they don’t obstruct the forces of change.
14) Once you train the organization to evolve regularly and effortlessly, change is no longer a threat. Instead, it’s an asset, because it causes your competitors to become extinct.
15) Many CEOs reject evolution and do whatever they can to stop it.
16) If your company is too reliant on your winning strategy, you won’t evolve as quickly.
17) A runaway success occurs when a positive feedback loop reinforces early success.
Fast feedback loops teach you what’s working and—more important—get you to change what’s not.
18) Everyone in your company can work to reinvent what you do in parallel, dramatically increasing the speed of innovation within the company.
19) Low cost, low risk, real world tests are the most likely to have high return on investment.
20) Your company’s posture regarding the process of change is far more important that the actual changes you implement.
21) If you have employees who don’t embrace this posture, they will slow you down and cause you to make bad decisions
22) A company that zooms will attract zoomers, allowing it to enter runaway, dramatically increasing its advantage over its competitors in a changing environment.