Never Eat Alone/Ferrazzi 110-113
111…no better place to extend your professional network and , on occasion, get deals done.
…smart employees and business owners of all stripes—spend 80% of the time building strong relationships with people they do business with.
112 …are setting up one-on-one meetings, organizing dinners, and, in general, making each conference an opportunity to meet people who could change their lives.
If you’re the ball, you walk (or roll) into a conference, event, or an organization, and you blow it apart. With a dash of bravado and ingenuity, you lease positive impression in your wake, create friendships, and achieve the goals on your agenda.
Think of it as a well-coordinated campaign to further your mission.
Help the Organizer (Better Yet, Be the Organizer)
113 I’m really looking forward to the conference you’re putting together. I’m interested in helping make this year be the best year ever, and I’m willing to devote a chunk of my resources—be it time, creativity, or connects—to make this year’s event a smash hit. How can I help?
…how powerful it was to know, in advance, who would be attending.
…meet two people who were assigned to them from the guest we knew would be attending.


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