The Long Tail/Anderson 11-23

16 People are going deep into the catalog, down the long, long list of available titles.

If the twentieth-century entertainment industry was about hits, the twenty-first will be equally about niches.

18…with online distribution and retail, we are entering a world of abundance.

20 Every retailer has its own economic threshold

22 You can find everything out here in the Long Tail.

What’s truly amazing about the Long Tail is the sheer size.

23 The biggest money is in the smallest sales.

When you think about it, most successful Internet businesses are capitalizing on the Long Tail in one way or another. Google, for instance, makes most of its money not from huge corporate advertisers, but from small ones (the Long Tail of advertising)