The Tipping Point/Gladwell 254-256

255 It is possible to do a lot with a little.

…what they all have in common is their modestly…small budget that was used intelligently. …changed the context, changed the messenger, changed the message itself. …efforts were focused.

This is the first lesson of the Tipping Point. Starting epidemics requires concentrating resources on a few key areas. The Law of the Few says that Connectors, Mavens, and Salesmen are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic, your resources ought to be solely concentrated on those three groups. No one else matters.

256 The Band-Aid is an inexpensive, convenient, and remarkably versatile solution to an astonishing array of problems. The Band-Aid solution is actually the best kind of solution because it involves solving a problem with the minimum amount of effort and time and cost.