The Anatomy of Buzz/Rosen 251-256

253-256 Creating buzz is an active process.
Have you planned seeding efforts?-Does you plan include seeding with both mega-hubs and regular hubs.
Can you limit access to your product, so that scarcity builds interest at the outset?
Can you use a sneak preview to capture the imagination of a selected group of customers?
What can you do that will surprise people? People talk about the unexpected.
Can you be outrageous?
Can you take your customers behind the scenes?
Can your story include a hero?
Can you stage an event that will feature your product and get people talking?
Can you create a simple (paper) pass-it-on promotion? Does your web site have a pass-it-on mechanism? Is it easy to use? Is it presented in a friendly, polite way?
Is your product visible?
Are your customers talking to one another?
Is there something in your service that can make it more useful as more people use it?
Is your product being given as a gift?.
Do you have a referral awards plan? Are you exploring all possible network?