The Anatomy of Buzz/Rosen 249-251

259 Generating buzz calls for a different attitude, a different approach to the promotion of your product that is typical.
-Am I operating in a spirit of truth, honesty, and directness?
-Am I thinking in terms of networks?—Your objective is to maximize the number of positive comments about your product that flow among nodes in this network.
-Am I willing to work to accelerate contagion in the network. Intense personal effort may be required to push the word and to leapfrog directly to the most productive hubs or into untapped clusters.

251 Are You Listening to the Network?
You need to listen to the networks. The best way to do that is by talking to people.
Know what customers are saying
Use a possible approaches to hearing buzz.
Track what the industry is saying.

251 Are You Working with Network Hubs?

Hubs are the key to influencing the network, so finding and influencing hubs is crucial in building buzz.

Identify your network hubs.
Use all available techniques to find even more hubs
Track your hubs
Give your hubs what they need
Be receptive and responsive to their feedback and input

Have You Considered All Possible Techniques for Building Buzz?