The Anatomy of Buzz/Rosen 248-249

249 People will pass on positive comments-the kind of buzz you want-only if the product or service really does impress them.

There is no point in stimulating the networks to create buzz unless your product meets the test:

Am I offering a quality product or service—The product has to work from day one and offering everything that was promised.

Does my product enhance the lives of people who use it?

Is my product visible-and can I help make it more so? Contagious products are often visible.

Am I offering something new? Something about your offering must be fresh and different.

Is my product ready?