The Anatomy of Buzz/Rosen 239-248

HOW TO KEEP BUZZ ALIVE

246 Buzz is about newness, and when newness fades, buzz will decline.

Customer Involvement
246 The first element that will determine how much long-term buzz your company gets has to do with the degree of involvement your customers feel over time. The more they think about your product, the more they’ll talk about it.

New Customers
The second way to keep buzz going is to find new people who have not been exposed to the product.

It is also important to realize that younger generations who haven’t been exposed to your products are a fertile ground for new buzz.

Innovation

…talking is to come up with new and exciting improvements.

The companies that consistently introduce creative improvements that are worth talking about-find creative ways to market them-are those that get most of the buzz. Creativity is probably the most important factor is keeping it alive.

BUZZ WORKSHIP