The Tipping Point/Gladwell 203-254

232 …they weren’t cool because they smoked. They smoked because they were cool.

234 a genius for creating messages that are memorable and that change people’s behavior. Contagiousness is in a larger part a function of the messenger. Stickiness is primarily a property of the message.

253 a new context…relaxed, receptive to new ideas, and had the time and opportunity to hear something new.

254…needed a new messenger, someone who was a little bit Connector, little bit Salesman, and little bit Maven….needed a new stickier way of presenting information.

It’s a long-term relationship. It’s a trusting relationship.