The Tipping Point/Gladwell 182-203

187 …benefit of unity, of having everyone in a complex enterprise share a common relationship.

188 a transactive memory system—Relationship development in often understood as a process of mutual self-disclosure.

189 Since mental energy is limited, we concentrate on what we do best.

190 psychological preconditions for transactive memory; it’s knowing someone well enough to know, and knowing them well enough so that you can trust them to know things well enough so that you can trust them to know things in their specialty.

192 that in order to create one contagious movement, you often have to create many small movements first.

203 What Mavens and Connectors and Salesman do to an idea in order to make it contagious is to alter it in such a way that extraneous details are dropped and others are exaggerated so that the message itself comes to acquire a deeper meaning. …employ Connectors, Mavens, and Salesmen in this very way; he or she has to find some person or some means to translate the message of the Innovators into something the rest of us can understand.