The Tipping Point/Gladwell 160-173

163 Character, then, isn’t what we think it is or, rather, what we want it to be.

Character is more like a bundle of habits and tendencies and interests, loosely bound together and dependent, at certain times, on circumstance and context.

165 …convictions of your heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior.

166 It can be done by changing the content of communication, by making a message so memorable that it sticks in someone’s mind and compels them to action---The Stickiness Factor.

167 Environmental Tipping Points are things that we can change..

173 …if you wanted to bring about a fundamental change in people’s belief and behavior, a change that would persist and serve…you needed to create a community around them, where those new beliefs could be practiced and expressed and nurtured.