All Marketers Are Liars 61-69

62 Recent research on brain function has focused on four ways we’re able to deal with the significant amount of information we process each day:
Look for a difference
Look for causation (coincidence)
Use our Prediction Machine
Rely on Cognitive Dissonance.

66 In the face of random behavior, people make up their own lies.

68 People only notice stuff that’s new and different. And the moment they notice something new, they start making guesses about what to expect next.

69 People decide about a retailer or an industrial salesperson or a book cover or a television show in a matter of seconds.